|
Donor Cultivation and Retention - expanding the relationship
Each person who has an online relationship with your organization should be provided timely, relevant and personalized content that will broaden and deepen their relationship with you. This is the real promise of the web: donors have an individual relationship targeted by their needs, driven by their past actions. The result? Major giving and increased donor retention. NPA will work with you to: - Help determine the goals for each group of web visitors (new visitors, subscribers, donors, activists);
- Establish criteria and assess the available data for personalization of content;
- Establish primary goals for online retention and individual objectives for each segment;
- Set a test plan and schedule;
- Coordinate with offline marketing.
For more information or to request a proposal, contact Heather Fignar at 540-428-3640, ext. 12 or by email.
|