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Online Acquisition – getting people to your site
NPA will work with your organization to create a strategic and tactical plan for acquisition of more online donors, volunteers and prospects. - Promote your website: Ensure that current donors know how to find your website. Develop a plan for name protection and usage.
- Search engine marketing and keyword buy programs: Search is how people find you on the web. If you don’t have a coherent search marketing plan, you’re not being found as much as you could be. We can help develop a plan and put it into motion. Analyze your site meta data and search engine results for key phrases within your industry. Build a plan to increase your placement in search results. Develop a plan to bid on the right keywords and keep you on top.
- Chaperoned email and banner ads: We will help you define goals and develop a budget for testing and expansion. We will find the right programs for you, manage the process, write copy and design the ads, place them, and track the results.
- E-append: We can jump-start your email program by adding email addresses from your direct mail file. (We literally wrote the book on e-append for nonprofits.)
For more information or to request a proposal, contact Rick Christ at 540-428-3640, ext. 20 or by email.
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