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Online Fundraising
From Npadvisors.com
NTC Recap: Faith-based online fundraisers share concerns and ideas: 3/26/2008
>> Read More ... Online Giving – as ‘easy’ as Online Shopping?: 3/2/2008
Tips to make your donors feel better about giving online. Is online banking the key?
>> Read More ... Online Fundraising Review: 1/30/2008
A recap of NPA’s most popular how-to articles.
>> Read More ... Tale of Two Studies: 6/28/2007
Two studies on charitable fundraising were reported in the Chronicle of Philanthropy this month, worth a look.
>> Read More ... Six Degrees of Disconnected Channels: 4/20/2007
Does your nonprofit’s or client’s direct response program operate with disconnected channels? If so, well—your misery has company...
>> Read More ... What Happens if Kintera Goes Out of Business?: 4/12/2007
Or any company that hosts your web site, processes your donations or manages your email subscription list?
>> Read More ... Online Annual Fund – An Oxymoron?: 2/17/2006
>> Read More ... NPA declares 2006 The Year of Conversion: 1/9/2006
Raising money online will probably be harder this year, and expectations have been raised...
>> Read More ... Balancing multiple disasters: 10/14/2005
How has the earthquake affected your fundraising efforts?
>> Read More ... NASCAR ads for a homepage?: 9/15/2005
Is your homepage focused and easy to navigate? Or does it suffer from NASCAR syndrome?
>> Read More ... Tis the Season – Are you prepared?: 7/15/2005
Hurricane season started early this year. Here are recent articles that will help you prepare for a disaster campaign or the giving season.
>> Read More ... Is your online donation processing compliant? : 6/22/2005
Web merchants who collect credit card donations via web sites are facing a deadline this month to provide better security. We have asked Kurt Hansen of Charity Web (charityweb.net) some questions regarding this looming deadline.
>> Read More ... Fundamental Factors in Online Giving Continue to Improve: 5/20/2005
While overall economic conditions remain uncertain in the near term (mostly because no one can understand what Alan Greenspan is saying) the long-term factors that are fundamental to growth in online giving continue to be encouraging. Two more such pieces of data were recently announced.
>> Read More ... Do You Have Permission?: 5/3/2005
This article is something you can check on right now, and take action on this week.
>> Read More ... NPA Methodology: 2/25/2005
We help make your web site more effective for donors.
>> Read More ... Internet Strategy - More Important Than Ever!: 2/23/2005
A nonprofit's online presence, internet strategy and technical infrastructure are tested within minutes of the first news story of a natural disaster. Are you ready?
>> Read More ... Shopping vs. Donating Online: 10/19/2004
Online shopping continues to grow, and is becoming a comfortable standardized process for many internet users.
>> Read More ... Online Ethics and Standards: an Annotated Review: 10/18/2004
As nonprofits venture deeper into online marketing, they need to be guided by a set of ethical standards.
>> Read More ... Results of NPA's Nonprofit Web Issues Survey: The Donor Relationship: 9/22/2004
The top problem, according to respondents, was "How can our site help us broaden and deepen the relationship with our donors?"
>> Read More ... Landing Pages: the key to converting visits to action: 8/6/2004
MarketingSherpa just revealed the results of their 2004 survey of 3000 marketers involved in search engine marketing.
>> Read More ... Chaperoned Email Tips: 4/20/2004
Recently an e-fund News reader asked for advice on chaperoned e-mail lists.
>> Read More ... 9 things to test in an e-mail: 4/20/2004
This is the one document that people keep asking me for.
>> Read More ... AFP Audioconference Q&A: Keeping Large Donors Giving As Much Online: 1/28/2004
What would you recommend a charity do to keep large donors from giving less just because at that moment they are giving on line instead of giving to an individual (face to face, phone, event, appeal)?
>> Read More ... AFP Audioconference Q&A: Pop-up Donation Boxes: 1/28/2004
What are your thoughts on pop-up donation boxes?
>> Read More ... E-mail Testing: Variable Ask Amounts: 11/12/2003
It's a standard part of direct mail fundraising: build an 'ask string' based on the donor's highest previous contribution.
>> Read More ... San Diego Red Cross Sees Online Response After Huge Fires: 11/9/2003
Internet plays important role in collecting contributions - thousands of donors give more than $600,000 to assist San Diego fire victims.
>> Read More ... Large Gifts via Online Giving: 10/13/2003
I didn't believe it myself until I saw it first hand. We were analyzing results of an e-mail we had sent on behalf of a client and we spotted what appeared to be a single donation of $50,000!
>> Read More ... Are e-mail Recipients Better Direct Mail Givers?: 1/10/2003
Scientific testing shows that response rates to direct mail fundraising appeals may increase 18-20% when mailed to donors who have also signed up to receive e-newsletters from the nonprofit.
>> Read More ... Planned Giving Web Pages: 4/5/2002
Q: I am in the process of refining our charity's web page to include planned giving information as part of the development information on the site. I would appreciate suggestions regarding what is important to include? What should I avoid? What kinds of information would engage planned giving prospects? Are there vendors that provide this service?
>> Read More ...
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