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Amergent Acquires NPAdvisors.com
The medium is not the message -- it's just the medium. The leading direct marketing agency in the nonprofit sector has acquired the foremost consultancy in online fundraising. "Traditionally, we have used direct response mail and telemarketing to help our clients cultivate relationships with donors," said Jack Doyle, President of Amergent. "But our focus is the relationship, not the medium used to foster it. NPAdvisors, with its depth of expertise in online fundraising, is the key to offering our clients an integrated approach to fundraising." Under the terms of the merger, NPAdvisors will maintain its offices in Virginia and will continue to offer services under the NPAdvisors brand. Amergent will offer NPAdvisors' strategy and analysis to its clients and prospects as part of an integrated strategy for communicating with donors in all media. February 2009 | |
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