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Online Fundraising Strategy for 2008
How was your end-of-year campaign? Some major nonprofits reported to us that they expected to get almost half of their total annual online gifts in the week between Christmas and New Year’s Eve – up to $1,000,000 in just those six days! “Are we that good at getting last-minute income-tax-avoidance gifts, or are we just that bad in online fundraising the rest of the year?” one Marketing Director asked me rhetorically? Apparently, other people are asking these questions. NPAdvisors.com has recently been contracted to make on-site presentations to top-level staff about internet fundraising and advocacy. One of the groups we’ve talked to is a direct mail fundraising agency who is interested in serving their clients with online actions. Another is a nonprofit organization who is interested in Internet Strategic Planning, Search Marketing, and Online Advocacy. If you would like a customized presentation for your organization, please contact us. Thanks to our capabilities at ReadyTalk.com, we can even make a presentation without actually being there! January 2008 | |
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