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Tis the Season Are you prepared?
Hurricane season started early this year. And it caught some domestic disaster relief organizations by surprise. While they were ready to distribute relief items, the fundraisers had to scramble to complete their online disaster campaigns. If you find yourself in that same situation, we have compiled some recent articles that will help you catch up or prepare for the upcoming giving season. In December 2004, we wrote an article about responding to the tsunami. This step-by-step article contains some solid principles that can help you launch any campaign quickly. Tsunami Relief: What should you be doing online? With any disaster, new donors give to your organization. Be sure you have permission to contact them again. Do You Have Permission? Online fundraising campaigns can cross the ethics line into spam if you are not careful. NPA has published an annotated review of Online Ethics and Standards. Pay attention to your landing pages for all online campaigns. They are the biggest factor in the conversion rate. If a googler searches on the term Hurricane Relief and then clicks your keyword ad that says Help with Hurricane Relief. Take them to the donation page for Hurricane Relief. Dont create an obstacle of text on your relief efforts. The googler has already made their decision. For an article on landing pages. For information on search marketing, visit our section on Keyword Advertising. Your organization may not be involved in disaster relief, but these same principles apply to any online campaign and the giving season starts in just two short months. Be prepared this year. If you would like help with your holiday or end-of-year campaigns, contact us. July 2005 | ||
