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Homepage --> The Complete E-append Guide for Nonprofits Send this article to a friend.

The Complete E-append Guide for Nonprofits

If you've been thinking about appending email addresses to your donor file, you need to read this document. If you've already made the decision to do it, you need to read it right away!

NPAdvisors has compiled the only complete reference guide especially for nonprofit organizations on this controversial and powerful process. It is available to your nonprofit for only $119, and you can order online if you like.

We have waded through the arguments for and against. We have translated all of the technical jargon into easy-to-understand English. We've provided a sample contract, sample reports, and a spreadsheet that shows you how your nonprofit might recover all of the costs of e-mail append in the very next mailing to your house file.

The cost of this 45-page report for nonprofit organizations is $119. Included with the report is an Excel spreadsheet which helps you calculate the impact of email on your direct mail results.

You'll find all the data you need to deal with the concerns of your colleagues. Here is the Table of Contents:

Defining E-Append 3
Why E-Append? 4
Cost Savings 4
Advocacy 5
The Great Myth 5
Statistics on Seniors Online 6
Donor Development 7
The Mechanics of E-Append13
But Isn't it Spam?17
Consider Adding Other Data19
Updates19
Data Security20
What Does E-Append Cost?21
Other Expenses21
How to Save Money on a Small Donor File22
Now what?23
Appendices
Appendix A: Samples of pre- and post e-mails in relation to a direct mail package.
Appendix B: Samples of e-append opt-out messages
Appendix C: AIM Best Practices
Appendix D: Sample Vendor Service Agreement
Appendix E: E-append break-even analysis
Appendix F: Sample e-append results reports

You can receive the report (in Adobe pdf format) and the accompanying Excel spreadsheet via email within a few hours of your order. This report costs only $119 and comes with a money-back guarantee.

(If you prefer to send a check, or if you have questions about this report, visit the "contact us" page for the information you need.)

March 2005

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