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Homepage --> Help! I've been Blacklisted! Send this article to a friend.

Help! I've been Blacklisted!

Question from a Reader: I read your articles about how to prevent your messages from getting stopped by filters. But what do you do if it's not the content of the messages that is causing your mail to be indentified as Spam but rather that your IP address itself is identified as Spam on spam lists? What do you do to get off of those lists?

NPA: It would depend on the blacklist(s) the IP address is on.  Typically, you have to contact whichever company it is that monitors the list, and have them remove your IP address from the list.  Alternatively, you could reconfigure your webserver to use a different IP address, but that would entail switching addresses on the server, the web services, and the DNS.

Also, if the reasons your IP address was identified as SPAM still exist, you need to conquer that first. In other words, why is your current server blacklisted? Is it something another user has done on that server, or something you're doing?

The reader responded: Thank you very much for looking into my dilemma. It turned out to be a DNS issue. Our Reverse DNS was not working properly because we did not have the right PTR, in case that means anything to you.

(Editor's note: Nope, it doesn't mean anything to us, but if it's fixed, great. By the way, we went to Webopedia.com to look up PTR, which didn't help. Webopedia is usually a great source for technical definitions. See the one on Reverse DNS at: http://www.webopedia.com/TERM/R/rDNS.html.)

September 2004

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