Zoomerang Offers Nonprofit Survey Packate at Reduced Cost

MILL VALLEY, Calif. ­ June 18, 2004 ­ Zoomerang, a leading global online survey software used by Fortune 500 companies, is now available to nonprofits of all sizes at a fraction of the cost through a special package called zNonProfit.  Zoomerang is a hosted Web application tool which allows users to easily conduct professional-grade surveys and instantly analyze the results. 

ZNonProfit features include:
- Ability to create an unlimited number of surveys
- Nonprofit specific templates to enhance the survey creation process
- Ability to upload a logo and customize to brand the survey with an organization¹s look and feel
- Deployment of surveys via email or on the Web
- Real time reporting analysis
- Discount on all translation services (Zoomerang offers survey taking in 40+ languages)

The special zNonProfit rate is available to qualified organizations at a  special yearly subscription rate of $350 (a yearly subscription rate for businesses and individuals is $599) or a special 3 month subscription rate of $99.

According to Paula Rivers, Co-Vice President and General Manager of Zoomerang, "There is a new focus on online tools among nonprofit organizations.  In fact, many of them have responded very positively to Zoomerang and want to use it to deploy multiple surveys over time.  Given its strong appeal and relevance to those organizations, we wanted to make the product as accessible as possible for them.  We know that many nonprofits are limited in technical manpower and resources.

She continued, "zNonProfit was created to help nonprofits obtain the same high-quality research tool as other Zoomerang clients such as Dupont, Citibank and Johnson & Johnson.  Anyone can use it, and dedicated IT personnel, marketing experts and big budgets are not required."

Customer Marianne Shank of the Illinois Government Finance Officers Association says, "Zoomerang helped us make time to gather more information and feedback without more staff or consultants.  It is simple and efficient!  Our typical response rate is 40% to 50%."  Rita Zaluzec of United Way of Lake County, Illinois added, "It is a very cost effective, easy way to obtain feedback on a variety of issues."

Zoomerang was first launched in the fall of 1999. Over 900,000 surveys have been deployed since its launch and over 23 million responses have been recorded. 

Zoomerang is owned by MarketTools, Inc., a privately held company founded in 1997 and headquartered in Mill Valley, California. 

For more information please see www.zoomerang.com and www.markettools.com

July 2004

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