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Internet Fundraising
If raising money is your focus, review this section for examples of how others are doing it. The new technology has been hyped up as the silver bullet for fundraising – just send out e-mails at a couple of cents a pop and the money will pour in. Nothing could be further from the truth. Fact is, with the exception of a few well-known groups, very few NPOs are raising any significant amounts via e-mail. NPA will try and give you the edge by sharing information on those who are making the new technology work. By the way, remember all the “dot coms” who wanted to “partner” with NPOs? Usually they were offering a percentage of the sales they made in exchange for access to your membership and the use of your good name. Quick, name a non-profit who has realized a significant income flow from such a deal… (We can’t, but we do know of a few NPOs who are slowly and carefully building a loyal following online with the knowledge that they will become donors in the future.) Browse through articles in the NPAdvisors Internet Fundraising section. April 2002 | |
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