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NetCreations' PostMasterDirect.com Database Tops 20 Million Double Opt-In Addresses
NEW YORK--(BUSINESS WIRE)--Nov. 28, 2000 via NewsEdge Corporation - NetCreations, Inc. (Nasdaq:NTCR) today announced that its PostMasterDirect.com database has topped 20 million double opt-in email addresses, more than doubling in size since June and quadrupling since November 1999. (In the December 6, 1999 issue of e-list News!, I reported that PostmasterDirect.com had broken the 5 Million name mark.) NetCreations' PostMasterDirect.com database is currently growing at a rate of more than 80,000 email addresses a day from the NetCreations network of more than 380 partner sites, including About.com, internet.com, Entrepreneur Magazine and GroupLotto. The database is made up exclusively of double opt-in addresses belonging to Internet users who have requested promotional information related to specific topics of interest and verified their request by replying to a confirmation email. "We are delighted to have surpassed the 20-million email address milestone, solidifying our leadership as the Internet's leading marketing company," said Rosalind Resnick, Chief Executive Officer of NetCreations. "Thanks to our network of high-traffic partner sites, we intend to continue to offer marketers the most responsive database of email addresses while respecting consumer privacy and choice." About NetCreations: NetCreations, Inc. (Nasdaq:NTCR), the leader in 100% Opt-In(R) email marketing services, specializes in email address list management, brokerage and delivery. Through its PostMasterDirect.com service, NetCreations has conducted marketing campaigns on behalf of over 2,000 direct marketing clients to targeted consumers in its database of over 20 million 100% Opt-In(R) email addresses. These addresses belong to Internet users who have requested promotional information related to specific topics of interest (opt-in) and confirmed their request (double opt-in). NetCreations manages opt-in email lists for more than 380 third-party Web sites including CNET, Uproar, About.com, Network Solutions, internet.com, CBS Sportsline, CDROM Guide and LuckySurf.com. NetCreations protects the privacy of consumers on the Internet by not disclosing email addresses or any other personally identifiable information to direct marketers. | |
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