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Shop2u.com Expands Cooperative E-mail Program
FAIRFAX, Va.--(BUSINESS WIRE)--Dec. 14, 2000 via NewsEdge Corporation - Millard Interactive and ALC of New York Join More Than 15 List Brokers Participating in Shop2u's Program Shop2u.com, the only company to deliver full-color electronic catalogs through the Internet via e-mail, today announced the participation of two additional list brokerage firms in its Cooperative E-mail program: Millard Interactive and NetMail, a division of ALC of New York, LLC. Through the program, list brokers have the opportunity to help clients expand their e-mail marketing programs through the delivery of personalized electronic catalogs from Shop2u. Since the program's inception in August, Mokrynski & Associates, Uni-Mail List, Walter Karl, Catalog Corp., RMI Direct Marketing Inc. and 21st Century Marketing have partnered with Shop2u. Shop2u now has more than 15 list brokerage firms involved in its innovative program, collectively representing more than 1,800 clients. "Our program enables list brokers to offer their clients an opportunity to target and customize their product offerings to each individual and see quick results. These features are especially important as we enter this year's crucial holiday season for eMarketers," said Keith Wardell, founder and president of Shop2u. "More than ever before, relevant e-mail products content customized to the individual consumer has proven to increase sales to both existing and new customers." A list broker's participation enables the broker's clients to take advantage of Shop2u's e-Catalog Program, e-Catalog of the Week Program, e-Catalog Sponsorship Program, Lead and Inquiry Fulfillment Program, and the Multi-Merchant e-Catalog Program. Shop2u works with list brokers to present the technology, and create and deploy e-Catalog campaigns as part of their clients' monthly circulation plans. Shop2u provides monthly reporting to both the list broker and its clients for each campaign. The addition of the Shop2u program to their service portfolio allows list brokerage firms to gain a competitive advantage in offering their clients one-stop shopping for all of their direct mail and e-mail marketing needs. The brokers' clients benefit from the resulting increased revenues from existing customers and additional revenue from the acquisition of new customers through participation in Multi-Merchant e-Catalog mailings. A new dimension in Internet shopping, Shop2u's program combines the use of e-Catalogs and traditional e-mail to deliver fully personalized marketing offers to targeted consumers. Shop2u increases customer sales, provides customer acquisition opportunities through multi-merchant e-Catalogs, and generates direct e-commerce revenue through methods that respect consumer privacy. Shop2u's innovative e-Catalog technology allows participating merchants to create customized e-Catalogs for each individual consumer - using past purchase and survey information to deliver a true one-to-one, data-driven, direct e-commerce channel that complements their existing paper-based catalogs and Web sites. About Millard Interactive: Millard Interactive provides interactive marketing services to companies in the direct marketing industry. Through a dynamic mix of Millard Groups internal resources and selected e-commerce business partners, Millard Interactive is uniquely positioned to assist its customers in realizing the enormous potential of today's powerful e-mail and Internet channels. Millard Interactive is a division of Millard Group, Inc., one of the nations leading service providers in the direct response industry, with over 24 years experience in list brokerage, list management, alternative media, customized marketing services, and Internet services. About NetMail and ALC of New York: With an enviable client portfolio of major catalog and retail marketers, ALC of New York has augmented its strengths in List Brokerage and Management with additional expertise in both specialized Compiled Lists and Databases. Additionally, NetMail provides e-mail List Management and List Brokerage as well as a full array of interactive marketing services. ALC of New York is leading the charge of the new breed of information service providers initiating many innovative practices shaping direct marketing. | |
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