|
Alistia Update
by Rick Christ November 24, 2000: Alistia has not returned my e-mail asking for more information, but two readers have responded with information: One said, "I don't know any more about Alistia than you do, but gosh, doesn't it have the ring of Adventa? In case you didn't catch it in last week's DMNews online: "Adventa Closes After Failing to Obtain Funding By: Kristen Bremner, Senior Editor "I'm not surprised at all," said David O. Schwartz, president of 21st Century Marketing, Farmingdale, NY, in the article. What's interesting, but unstated in the DMNews article, is that Schwartz is on the Advisory Board of competing Alistia. The article continues: "The news came less than two weeks after Adventa pitched its online list search, count and order services to managers and brokers during a List Leaders session at the Direct Marketing Association's fall show in New Orleans. "After the presentation, a number of list industry veterans expressed serious doubts about Adventa's services and its chance of success in the list market. "Creating services and products for the list industry is not easy, and to succeed you have to understand the business, which they clearly didn't," said Schwartz, who is also chairman of the DMA's List Leaders. Another e-fund reader told me he had seen a demo recently "I was told that they have 400-500 list commitments. List owners/List Managers began sending their names to Alistia last week". He was able to explain that, if your list is managed at Alistia, they can run list orders against it and against other Alistia-maintained lists at the same time, resulting in one unduplicated output tape, rather than one for each list ordered. I asked him if he thought other service bureaus would follow suit. "Your guess is as good as mine," he said. Update April 2002: the Alistia website is no longer working. | |
|
|
|
