|
Technology Worth Watching
According to most articles, wireless Internet is not something that's going to have a big impact in the next year or two. But there are many firms trying to solve the technical and user challenges, and we predict that it will have significant impact in three to five years. Consider this quote from an article in DM News recently: "Miami-based Burger King Corp. is partnering with go2 Systems to help customers locate its 8,300 franchises via wireless devices. Along with go2's location-referencing service, Burger King will use its technology to deliver driving directions, click-through calling options and promotions. Gradually, Burger King will add advertising and promotional messages, but it has not yet developed the programs." If your constituents need your services when they are on the road you need to start figuring out how to bring this technology into your long-range plans. I can see health care organizations, churches, and fraternal groups benefiting from this early. It's not something a single regional organization will benefit from, but if you are part of a consortium of similar organizations, now is the time to have that group's long-range planning task force look at it. If any readers have feedback on what plans are being made now, please share them. Are You Reading This Issue from Seat 13C? Also according to DM News, "Singapore Airlines began offering an in-flight e-mail and Web service via satellite connection. The airline claimed the service is the first of its kind on commercial aircraft. In conjunction with Seattle-based Tenzing Communications, Singapore Airlines will allow passengers in all three classes to access e-mail and browse Web content through existing seatback ports. Passengers can log on to servers by plugging their laptops into the ports." May 14, 2001 | |
|
|
|
