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Starting or Expanding an e-mail List
It remains to be seen whether or not the Internet is the "killer app" for fundraising. If it is, e-mail is definitely the "killer app" of the Internet. With it, a nonprofit can drive traffic to its website, gather information from its supporters, drive advocacy campaigns, and recruit new supporters. E-mail can be varied down to the individual user level with no increased delivery cost. It can contain graphics and even sound or video. Collecting e-mail addresses, and mounting a regular e-mail communication with online supporters, are challenges for every nonprofit. e-mail List Tactics establish a reliable method of capturing e-mail information from supporters online establish approved privacy policies and post them to the website manage the continuity of online and offline data (see Data Audit and Data Processing Checklist) create a schedule for regular e-mail communications develop copy ideas and establish responsibilities for continuity create a database that can accept data gathered through e-mail communications and website visits April 2001 (updated March 2002) | ||
