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Internet Marketing
From Npadvisors.com
Spyware and More Federal Legislation: 10/18/2004
Prediction #1 from NPAdvisors for 2004 was that, in spite of the enactment of CAN-SPAM regulations, spam would increase.
>> Read More ... 9 things to test in an e-mail: 4/20/2004
This is the one document that people keep asking me for.
>> Read More ... Online Retail Sales Continue to Grow: 3/23/2004
Online retail sales grew to 1.9 percent of all retail sales in the fourth quarter of 2003, according to US Commerce Department data released on February 23.
>> Read More ... Wireless Internet: What’s the Potential for Nonprofits?: 2/24/2004
In New Jersey recently, a police officer pulled over a driver, ran the license plate through his on-board computer, and found that the car’s registration had expired.
>> Read More ... Update on Presidential Campaign E-mails: 1/28/2004
Both the Dean and Bush campaigns are using e-mail heavily. We signed up for each one and reported on their web sites recently. In the last seven weeks, we have received 32 emails from the two campaigns.
>> Read More ... Why use the .com domain?: 8/8/2003
There are three good reasons for a nonprofit to register, and even use, the ".com" domain name in addition to the ".org" domain.
>> Read More ... Older Americans' Use of Broadband Surges: 2/17/2003
About one-third of all Americans use broadband (DSL, cable, or other high-speed access) to surf the Internet, and seniors are the fastest-growing segment of this audience, according to a report from Nielsen/Netratings.
>> Read More ... Online Order Status for Mailing List Brokers: 4/21/2002
The Order Status page will allow list brokers the opportunity to check on their list orders with Millard Group without having to place a phone call.
>> Read More ... World's Leading Relief Organizations Use Internet to Combat Afghan Refugee Crisis: 4/18/2002
UNHCR, Christian Children's Fund Believe Innovative Tool Will Increase Awareness and Donations for Afghan Refugees, Disaster Victims World-Wide
>> Read More ... DoubleClick Commits to Run Over 250 Million Public Service Announcement Ads On Its Networks During Holiday Season: 4/5/2002
DoubleClick teams with Save the Children, Make a Wish Foundation, The National Multiple Sclerosis Society, and New York Cares. Public Service Announcement messages will be seen by half of online users.
>> Read More ... Alistia Update: 4/5/2002
This online mailing list service firm is still a mystery, and their failure to respond to my e-mail doesn't help.
>> Read More ... E-Write Class Schedule 'Creating Better Online Writers': 4/5/2002
E-Write offers a series of classes designed to assist people in writing good web and e-mail copy. All courses are offered in the Washington, DC area.
>> Read More ... What is Alistia?: 4/5/2002
Alistia may sound like a faraway land, but could it be a list professional's dream come true?
>> Read More ... Mailing List Manager Posts Real-Time Data Cards: 4/5/2002
Millard Group Inc. has enhanced its Web site to offer mailing list data cards online in real time, according to an article in Direct Magazine's newsline.
>> Read More ... SeniorNet Announces Results of Online Survey of Adults 50+: 4/5/2002
SeniorNet, a nonprofit organization dedicated to giving older Americans computer access and training, announced the results of its online survey measuring computer and Internet trends of 1,000 adults over age 50. Most the respondents (45%) were ages 60-65.
>> Read More ... Affluent Women Buy on Web: 4/5/2002
This survey indicates that affluent women who shop from catalogs make four times more Internet purchases as affluent women who don't shop from catalogs. Three might be a connection between online purchasing and online donations, as there is between catalog shopping and direct mail giving.
>> Read More ... Consumerreports.org Hires Web Agency to Promote Site: 4/3/2002
This may be a "first" - a nonprofit who has hired an agency specifically to promote its website.
>> Read More ... Consider Using e-Books as e-Premiums: 4/3/2002
If premiums can improve response to a direct mail fund appeal, can e-premiums improve response to an Internet appeal?
>> Read More ... Technology Worth Watching: 4/3/2002
According to most articles, wireless Internet is not something that's going to have a big impact in the next year or two. But there are many firms trying to solve the technical and user challenges, and we predict that it will have significant impact in three to five years. Will your nonprofit be ready?
>> Read More ... Capturing (and Measuring) e-mail Signups: 4/2/2002
A simple change to a website enticed a higher number of site visitors to become subscribers to an e-newsletter. The results may be useful to you.
>> Read More ... NetValue October Key Findings: Senior Surfers are Active Internet Users: 3/26/2002
While those 65 & older are only 4.6% of the online population in the US, what they lack in size they make up for in Internet activity.
>> Read More ... Seniors going Online (and I don't mean College Seniors): 3/21/2002
Seniors, especially the over-65 crowd, are a rapidly growing segment of the Internet population.
>> Read More ... Online Publicity and Public Relations for Nonprofits: An Overview: 3/21/2002
Tips and tricks that will help coordinate your online efforts with your overall public relations campaign
>> Read More ... Search Engine Management for Nonprofits: 3/19/2002
About half of the visitors to a successful site are referred there from search engines. Do you have a strategy to get "ranked"?
>> Read More ... The Nonprofit Motive: 3/17/2002
Having been burned in recent weeks by the dot-coms, Wall Street insiders are turning an increasingly bullish eye to a new, white-hot market sector: the dot-orgs. (satire)
>> Read More ...
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