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Internet Marketing
From Npadvisors.com
The Complete E-append Guide for Nonprofits: 2/24/2005
If you've been thinking about appending email addresses to your donor file, you need to read this document.
>> Read More ... Selecting the right keywords for your search engine marketing campaign: 7/19/2004
Brainstorm with your colleagues to come up with a list of words and phrases that reflect your mission. Go through your mission statement and website
>> Read More ... Fiscal Year-End Online Planning: 9/13/2007
Do you have more budget left over than you have answers and plans for next year? This is a great time for some internet strategic planning!
>> Read More ... Email Fundraising Success Story: 4/26/2006
In spite of all the fancy online fundraising tools and gimmicks, a good story still works best.
>> Read More ... Want to raise more money? Try not asking.: 3/19/2006
Sometimes you can raise more money through activism than you can with a fundraising appeal.
>> Read More ... Identifying Your Internet-Donors/Payers through Their "How Paid": 3/13/2006
If you're not recording "how paid" with each donation, you're missing something. Read this article from the early 1990's and learn!
>> Read More ... Hurricane Katrina Response Needed Now: 8/30/2005
Your immediate response to this disaster is required. Here are three ways to help.
>> Read More ... Case Study: Special Site for World Refugee Day: 6/20/2005
>> Read More ... Fundamental Factors in Online Giving Continue to Improve: 5/20/2005
While overall economic conditions remain uncertain in the near term (mostly because no one can understand what Alan Greenspan is saying) the long-term factors that are fundamental to growth in online giving continue to be encouraging. Two more such pieces of data were recently announced.
>> Read More ... Is it too late for charities to start using the internet?: 3/30/2005
Recent data may suggest that the internet market is stale or too expensive for nonprofit newcomers, but NPAdvisors disagrees.
>> Read More ... NPA Methodology: 2/25/2005
We help make your web site more effective for donors.
>> Read More ... Matching Gifts Online?: 2/24/2005
Many nonprofits are unaware of the thousands of companies that will match gifts made to their particular type of charity.
>> Read More ... Tsunami Fundraising Tips and Ideas: 1/10/2005
Twelve Tips for Tsunami Relief fundraisers in these hectic times (note: many are equally applicable to all charities).
>> Read More ... Tsunami Fundraising Online – What’s Happening Right Now: 1/4/2005
The latest roundup of online fundraising challenges, opportunities, and results (And, what if you’re NOT a disaster relief charity? Read on)
>> Read More ... Survey: What’s your biggest internet challenge this year?: 8/6/2004
In speaking to dozens of nonprofits, we’ve heard several different concerns about their websites.
>> Read More ... How to Use Keyword Buys to Double Your Website’s Traffic: 5/26/2004
There are two ways to generate traffic to your web site from search engines: the hard way and the harder way.
>> Read More ... Using different web domains: 5/25/2004
While your main web site should provide access to your entire organization’s purpose and activities, you may want to consider using separate web sites.
>> Read More ... Chaperoned Email Tips: 4/20/2004
Recently an e-fund News reader asked for advice on chaperoned e-mail lists.
>> Read More ... Keywords Have Great Potential for Nonprofits: 3/23/2004
The growth in the paid search engine placement business is providing some very great potential benefits for nonprofits that require our continued attention.
>> Read More ... Search Engine Advertising Holds Promise for Nonprofits: 2/24/2004
Global statistics, anecdotes from the industry, and NPA’s own experience indicate that nonprofit organizations can profit handsomely from paid advertising on search engines like Google and Yahoo!
>> Read More ... Building Your Nonprofit's E-mail List: 1/28/2004
Growing your e-mail list is the most important thing you can do to further your online fundraising potential. Instead of the "A, B, C's" we are offering the "3 A's" for growth.
>> Read More ... Using Petitions to Gain New Supporters: 12/22/2003
One of our clients just gained over 1,000 new online supporters at no cost. That's a 6% gain in their file in two weeks!
>> Read More ... Contextual Web Advertising -- Good, Bad, or Ugly?: 11/12/2003
"Contextual" web advertising is the placement of your banner ad or, more usually, two lines of copy and a link to your site, on the same page as web content that relates to your issue.
>> Read More ... E-mail Testing: Variable Ask Amounts: 11/12/2003
It's a standard part of direct mail fundraising: build an 'ask string' based on the donor's highest previous contribution.
>> Read More ... E-mail Testing: You're Not Testing Enough: 11/12/2003
Testing is the essential element of measurement and improvement.
>> Read More ...
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