| Helping Nonprofits Succeed Online: Tips on Internet Marketing, Email Communications, Fundraising, Donor Retention. | |
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Smart Investing for Online Fundraising As you plan for your next fiscal year, knowing what to invest in the web is based on what you want to achieve. How much should you budget to push your web fundraising to the next level? A good rule of thumb: invest an amount equal to an extra 10% of your direct mail budget. As you plan for next year’s budget, allocate money to help review and improve your web fundraising in a way that will pay for itself, perhaps several times, during the fiscal year: A little year-end budget planning can pay huge dividends next year. If you have some money left in your fundraising budget this fiscal year – from a canceled project, event or reduced direct mail prospecting schedule – then a modest investment in internet fundraising strategy or infrastructure may be a great way to position your organization for the next wave in online fundraising. Here are a few ideas: The fundraising experts at NPAdvisors.com and Amergent will help you integrate web, mail and telephone fundraising to raise more money in this lean year and in the better years to come. June 2009 |
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