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Email Communications
From Npadvisors.com
Ten Actions to Ask of Your E-mail Readers: 11/4/2002
If you want your readers to do something, ask them! In direct mail fundraising, it's standard to ask for money. With an Internet marketing plan, it's not always necessary or desirable. That's because the web and e-mail have three advantages over direct mail.
>> Read More ... Presidential Campaign Email Report: 10/18/2004
Unless there’s another recount campaign, this will be the last report on the candidates’ use of email before election day.
>> Read More ... Online Ethics and Standards: an Annotated Review: 10/18/2004
As nonprofits venture deeper into online marketing, they need to be guided by a set of ethical standards.
>> Read More ... Presidential Campaign Online Update: 9/22/2004
With the last weeks of the convention before us, both candidate's use of e-mail is at a fever pitch. There are many lessons that nonprofits can take from this.
>> Read More ... E-mail Testing: Variable Ask Amounts: 11/12/2003
It's a standard part of direct mail fundraising: build an 'ask string' based on the donor's highest previous contribution.
>> Read More ... E-mail Testing: You're Not Testing Enough: 11/12/2003
Testing is the essential element of measurement and improvement.
>> Read More ... How To Make AOL-friendly Links in E-mails: 10/22/2003
In order for the AOL user to be able to click the link, the sender of the e-mail must add some html coding.
>> Read More ... United Airlines First To Offer Inflight Email on Domestic Flights: 8/8/2003
Instant Messaging, one-way text messaging, updated weather, national, international and business news, sports, and stock listings, games, over 100 city guides and airline information, at 30,000 feet!
>> Read More ... Spam Increases in Volume and Cleverness: 8/8/2003
As more anti-spam bills are introduced in Congress and in state houses around the nation, spammers are increasing both their quantity and the brazenness of their deception. This has some serious impact for nonprofits who use e-mail to correspond with supporters.
>> Read More ... Mystery Spam E-mails Promote Charity for Nightclub Fire Victims: 4/11/2003
Anonymous "Good Samaritan" uses spam to direct contributions to fire victims relief funds
>> Read More ... Nonprofits Rank Email Best Community Building Tool, Kintera Survey Shows: 4/11/2003
In a recent web poll asking nonprofits "What is the best way your organization builds community?," 41 percent said email is the key means for building community among their constituents.
>> Read More ... Event Participants Who Solicit Funds Online Generate Six Times More Donations Online … and Offline: 2/17/2003
Correlation found in new Kintera study between number of emails sent and average online and offline amounts raised (Kintera Press Release)
>> Read More ... Are e-mail Recipients Better Direct Mail Givers?: 1/10/2003
Scientific testing shows that response rates to direct mail fundraising appeals may increase 18-20% when mailed to donors who have also signed up to receive e-newsletters from the nonprofit.
>> Read More ... E-mail Responses: Get Them to Sign a Petition: 11/4/2002
In the first part of the series "Ten Actions to Ask of Your E-Mail Readers" Rick Christ encourages you to include grassroots activism in your e-mail program.
>> Read More ... E-mail Appending and Permission: 9/25/2002
A recent exchange between Rick Christ and a colleague at a large nonprofit shines some light on the fuzzy concept of "permission transfer" during an e-mail append process.
>> Read More ... E-mail Address Appending Kicks Into High Gear: 8/26/2002
Many nonprofits are in this predicament: they have the willingness to experiment with e-mail, but they only have e-mail addresses for 1% - 5% of their house file. While early results indicate that e-mail can boost housefile direct mail results, most nonprofits need to drastically increase the number of e-mail addresses they have on file.
>> Read More ... Don't Let Your E-mails Get Filtered Out -- A Guide to Avoid Spam Filters: 8/25/2002
Microsoft and other e-mail program vendors offer users "spam" filters which may unintentionally filter some of your mail out of a donor's inbox.
>> Read More ... Guidelines for preparing e-mail copy - Part II: 7/3/2002
As with direct mail, the key to success is to communicate clearly. This has nothing to do with "creativity" and everything to do with using plain English to tell the reader what you want. Here are 7 steps to framing an appeal.
>> Read More ... Guidelines for Preparing E-mail Copy - Part I: 7/3/2002
Most of the rules followed by successful direct mail copywriters should be applied to the creation of an effective e-mail appeal. We asked a veteran copywriter to outline an approach to creating an effective e-mail solicitation. The suggestions are designed to help you produce fundraising or advocacy e-mails and focus on communicating with supporters and donors (rather than prospects).
>> Read More ... Don’t be fooled by a Virus Hoax: 5/22/2002
Well-intentioned people can be fooled into thinking they have a virus when they don't and they may actually remove files that are necessary to the normal operation of your computer. This hoax plays upon people's natural desire to help others and their lack of computer sophistication.
>> Read More ... Is Your Charity Using E-mail Lists Correctly?: 5/22/2002
As charities begin augmenting their fundraising efforts by moving into cyberspace, they should be aware of the benefits and current ethical practices regarding the use of their lists.
>> Read More ... Ask NPAdvisors: Is there a standard for predicting e-mail responses?: 4/18/2002
Q. I was wondering if there is a standard for predicting e-mail marketing
responses. I am creating our marketing plan for 2002 and need to figure out the income for this marketing project. Any help would be appreciated.
>> Read More ... Red Cross Begins Resoliciting e-Donors via e-Mail: 4/5/2002
According to a Dec. 4, 2000 article in dmnews.com, the American Red Cross has hired direct response ad agency Huntsinger & Jeffer, Richmond, VA, to manage the permission e-marketing program. Its goals are to "build personal relationships with donors, increase chapter support and increase contributions for Red Cross programs nationwide."
>> Read More ... NetCreations' PostMasterDirect.com Database Tops 20 Million Double Opt-In Addresses: 4/5/2002
NetCreations' PostMasterDirect.com database is currently growing at a rate of more than 80,000 email addresses a day from the NetCreations network of more than 380 partner sites, including About.com, internet.com, Entrepreneur Magazine and GroupLotto.
>> Read More ... Veripost Announces E-Mail Change of Address Solution For Businesses and Consumers: 4/5/2002
Partnerships With Key Industry Leaders Enable Development of Update Solution For Millions of E-Mail Address Changes Taking Place Each Year
>> Read More ... Returnpath.net Offers E-Mail Address Change Service: 4/5/2002
Articles in both DMNews.com and Direct's Newsline both talk about returnpath.net's e-mail address correction service. However, frequent attempts to access the site directly this weekend were met with "Internal Server Error" messages.
>> Read More ... Shop2u.com Expands Cooperative E-mail Program : 4/5/2002
Online e-mail catalog support firm adds to two list brokers to its staff
>> Read More ... Merge/Purge for Email Marketing?: 4/5/2002
NetCreations and FastBridge to test IntraMerge(tm), third-party merge/purge technology for e-mail marketing. Encryption software may give e-mail marketers a new tool for de-duping lists from multiple sources.
>> Read More ... E-Write Class Schedule 'Creating Better Online Writers': 4/5/2002
E-Write offers a series of classes designed to assist people in writing good web and e-mail copy. All courses are offered in the Washington, DC area.
>> Read More ... NetworkDirect's Eagle Email Introduces Eagle Response: 4/5/2002
E-mail Assisted Response System Designed for Businesses of Any Size
>> Read More ... Movie Studio Uses Viral E-mail Benefiting Charity to Promote New Video: 4/5/2002
Viral marketing campaign offers to donate five cents to the American Red Cross for each message sent.
>> Read More ... Red Cross Sends e-mails (finally) to Prior Donors: 4/3/2002
I question the need for the Red Cross to use such a provocative, almost apocalyptic headline, when in fact the prediction is that the Atlantic hurricane season will be average. But, at least they are sending e-mails asking for money. Are YOU?
>> Read More ... Post-attack E-mail from Red Cross: 4/2/2002
This is the e-mail received from the Red Cross after the September 11 attacks. It arrived on Friday, September 14
>> Read More ... How e-mail Change-of-Address Works: 4/2/2002
32% of consumers change their email address each year. For anyone who manages a database, that's a scary churn rate. Some of those consumers will go to a website or two to notify them of the change. Most won't. The net result for most businesses is a 20% to 25% annual email churn rate. Here's one part of the solution.
>> Read More ... FreshAddress offers E-mail Address Correction: 4/2/2002
FreshAddress, Inc., The Email Address ExpertsTM, provides the Internet's leading email list cleaning and Change of Email Address service, helping businesses and individuals stay connected when email addresses change. (Press Release)
>> Read More ... Capturing (and Measuring) e-mail Signups: 4/2/2002
A simple change to a website enticed a higher number of site visitors to become subscribers to an e-newsletter. The results may be useful to you.
>> Read More ... The e-mail Savvy Organization: 4/2/2002
Michael C. Gilbert has conducted extensive research, and written as extensively, on the subject of nonprofits using e-mail. He published the Gilbert E-mail Manifesto earlier this year and in it, urged nonprofits to develop an e-mail strategy and begin collecting e-mail addresses in earnest.
>> Read More ... E-Mail 'Any Servicemember' Program Announced: 4/1/2002
The U.S. Department of Defense announced today an online alternative to the "Any Servicemember" and "Operation Dear Abby" programs, which were suspended indefinitely in the wake of anthrax mail attacks.
>> Read More ... Local Nonprofit Uses E-Mail to Sell Tickets: 3/27/2002
Very few nonprofits are taking advantage of the power and cost efficiency of the Internet to engage their supporters and strengthen relationships. One exception is a theater company in our backyard.
>> Read More ... At Last, the Promise of Individual Communications is Realized?: 3/27/2002
A powerful example of how you can use the power of the database to personalize communications to your constituents, now that e-mail liberates a marketer from the high production costs of personalization.
>> Read More ... New 'Charity' Uses Spam to Raise Funds:: 3/27/2002
Have you received an e-mail from the National Children's Foundation (NCF)? If not, you're one of the few.
>> Read More ... E-mail for Non-Profits: Questions from a Reader: 3/26/2002
Oscar's questions capture many of the key points in using e-mail by nonprofits, so we're answering them as best we can here.
>> Read More ... Your e-mail Newsletter - How and Why to Start Now!: 3/19/2002
The speed with which events are happening today makes it essential that you can communicate with your donors and supporters in a more timely way than you have been doing up until now.
>> Read More ... My Search for an E-mail Vendor: 3/19/2002
There is an embarrassment of riches in the e-mail service industry. If you’re not confused, it’s probably because you haven’t evaluated vendors lately.
>> Read More ... Starting or Expanding an e-mail List: 3/19/2002
It remains to be seen whether or not the Internet is the "killer app" for fundraising. If it is, e-mail is definitely the "killer app" of the Internet.
>> Read More ... Using e-mail as an Advocacy Tool: 3/19/2002
The widespread use of email by supporters of these organizations, plus the (much slower) adoption of Internet connectivity by legislators, means that many are now considering the use of email as an advocacy tool.
>> Read More ... Blind stay connected with Web-based Braille transcription service: 3/18/2002
A Web-based Braille transcribing service that allows people to mail cards, notes and letters to blind friends and family has been launched.
>> Read More ... CrossMedia Networks and the National Federation of Blind Announce Alliance: 3/18/2002
Agreement will provide MyInBox(SM) voice e-mail service to members of the National Federation of the Blind (NFB).
>> Read More ... Mercycorps.org gets aggressive about signing visitors up for e-newsletter: 3/18/2002
"The Mercy report keeps you informed about global events and their effects on the world's most vulnerable people."
>> Read More ... DontBlowIt Aims E-Barrage at Clinton: 3/18/2002
Online anti-apocalypse advocacy moves forward with the launch of Technology Project's DontBlowIt.org
>> Read More ... Will E-Mail Replace Snail-Mail In Fundraising?: 3/4/2002
Someone posed the question "Is anyone really converting donors from snail-mail newsletters or appeals to e-mail yet?" Here are the replies:
>> Read More ... E-mail Or Snail: Why Not Both?: 2/25/2002
E-mail marketing has become widely accepted as a highly responsive direct marketing medium.
>> Read More ... YesMail Enables Marketers To Target New YesMail Members with First Advantage
Program: 2/25/2002
A new email marketing program that enables select marketers to be the first to deliver an offer to new YesMail Members.
>> Read More ...
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