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Email Communications
From Npadvisors.com
The Complete E-append Guide for Nonprofits: 2/24/2005
If you've been thinking about appending email addresses to your donor file, you need to read this document.
>> Read More ... Are your automated web processes working for you?: 4/9/2008
Paying attention to the forms and processes you use to manage email subscriptions will pay dividends in terms of user satisfaction, and perhaps email deliverability, too.
>> Read More ... Your communication style matters: 2/14/2008
>> Read More ... Put video to good use: 2/5/2008
Online video increases email open and click rates. How can it increase contributions?
>> Read More ... Competition for online donor dollars: 1/20/2008
Are you willing to eliminate the internal obstacles that water down your efforts?
>> Read More ... Emails are like Potato Chips: 10/10/2007
Lays used to have a catchy ad campaign about its potato chips: Betcha can’t eat just one! That’s also true about emails.
>> Read More ... Measuring Email Performance: 8/8/2007
Are you measuring the right data about your email campaign?
>> Read More ... Take it or leave it: 7/19/2007
I often joke that at our house, you always have two choices for dinner: take it, or leave it. Is that true with your email subscription?
>> Read More ... Love thy email recipient!: 7/11/2007
What message are you really sending to your email readers?
>> Read More ... Do you have needs? Or meet needs?: 6/30/2006
"People don't give to you because you have needs; they give to you because you meet needs."
>> Read More ... Email Fundraising Success Story: 4/26/2006
In spite of all the fancy online fundraising tools and gimmicks, a good story still works best.
>> Read More ... How do messages get labeled as "Spam"?: 3/27/2006
Can sending small batches of emails help minimize the risk of a bulk email being labeled as spam?
>> Read More ... Want to raise more money? Try not asking.: 3/19/2006
Sometimes you can raise more money through activism than you can with a fundraising appeal.
>> Read More ... Start paying to send emails? Maybe it’s not a bad thing.: 2/7/2006
This week both AOL and Yahoo! announced that they will offer an enhanced delivery service to bulk emailers for a fee. While some are railing against the practice, we’re not so sure it’s a bad idea.
>> Read More ... Two Clever Nonprofit Emails: 12/19/2005
We spend so much time criticizing nonprofit emails, we should at least recognize two recent emails that have a clear call to action and deliver a compelling message.
>> Read More ... An email plan for your nonprofit: 12/5/2005
How many email addresses did you add in 2005? Will they be worth anything in 2006?
>> Read More ... Easy Ways to Improve Email Response: 10/5/2005
Many of your emails aren’t being opened. There are four possible reasons.
>> Read More ... Disaster Tips for Your Email List: 9/6/2005
Never mind direct mail: Potentially millions of email addresses have been affected by Katrina.
>> Read More ... Global Anti-Spam Movement: Why Should Nonprofits Care?: 5/12/2005
There is no anti-spam legislation in Canada – not yet!
>> Read More ... Do You Have Permission?: 5/3/2005
This article is something you can check on right now, and take action on this week.
>> Read More ... Predictions for 2005: 12/14/2004
Last year at this time, NPA announced ten predictions for 2004.
>> Read More ... Older Adults Are a Growing Internet Population: 12/14/2004
A recent survey by International Demographics, reported by ClickZ, shows that Americans aged 55 and older are becoming an increasing share of the online market.
>> Read More ... HTML Newsletter Guidelines: 12/14/2004
The lower cost and increasing availability of tools to send graphically rich html emails has many communications directors excited about the possibility.
>> Read More ... Instant Messaging: The next online donation tool?: 11/18/2004
In a recent conversation with the Development Vice President of a large nonprofit, we explained parenthetically that “by the way, when we say ‘email’ we mean all forms of electronic one-to-one communication.” He wrinkled his brow and looked at us as if it were a trick question.
>> Read More ... Spam Conviction Actually Reduces Spam?: 11/18/2004
On Nov. 3 Virginia jurors convicted two North Carolina residents of breaking Virginia’s toughest-in-the-nation spam law by sending over 100,000 emails per month with fraudulent and untraceable routing information.
>> Read More ... Help! I’ve been Blacklisted!: 9/22/2004
I read your articles about how to prevent your messages from getting stopped by filters. But what do you do if it's not the content of the messages that is causing your mail to be indentified as Spam but rather that your IP address itself is identified as Spam on spam lists? What do you do to get off of those lists?
>> Read More ... How Often Should I Send an E-Mail?: 8/6/2004
In this relatively new medium of email fundraising, it’s surprising how many people are willing to put forward an opinion on this issue.
>> Read More ... How to Comply with the Can-Spam Act : 5/26/2004
To best comply with this new legislation, all eMails sent by your organization should:
>> Read More ... Do You Need to Comply with the Can-Spam Act?: 5/25/2004
The CAN-SPAM Act is a Federal legislation effective January 1, 2004 to prohibit predatory and abusive commercial email practices.
>> Read More ... Chaperoned Email Tips: 4/20/2004
Recently an e-fund News reader asked for advice on chaperoned e-mail lists.
>> Read More ... 9 things to test in an e-mail: 4/20/2004
This is the one document that people keep asking me for.
>> Read More ... How to Get Your E-mails Delivered: 3/23/2004
Spam is creating a huge problem for legitimate nonprofits who want to communicate with their supporters.
>> Read More ... National Zoo Uses E-Mail During Crisis: 3/23/2004
The National Zoo in Washington, DC has undergone a crisis in recent months that resulted in its Director resigning a few weeks ago.
>> Read More ... E-mail Appending: A more cautious approach: 2/24/2004
Last month I wrote an article outlining nine ways to increase your mailing list (Building Your Nonprofit’s E-mail List...
>> Read More ... Building Your Nonprofit's E-mail List: 1/28/2004
Growing your e-mail list is the most important thing you can do to further your online fundraising potential. Instead of the "A, B, C's" we are offering the "3 A's" for growth.
>> Read More ... E-mail Testing: Long Copy v. Short Copy: 11/12/2003
"E-mail copy has to be short and pithy. Nobody reads long e-mails." That's one of the first truisms I ever heard about e-mail fundraising. The trouble with this truism is that it hasn't been proven true.
>> Read More ... Are There Nonprofit E-mail Lists Available for 'Rental'?: 2/17/2003
There are a handful of nonprofits who are willing to send an e-mail message to their house file from a compatible organization. There aren't many of these lists available, and traditional list brokers and managers are not putting much effort into this marketplace.
>> Read More ...
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