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Donor Retention and Cultivation
From Npadvisors.com
NTC Recap: Faith-based online fundraisers share concerns and ideas: 3/26/2008
>> Read More ... Your communication style matters: 2/14/2008
>> Read More ... Take it or leave it: 7/19/2007
I often joke that at our house, you always have two choices for dinner: take it, or leave it. Is that true with your email subscription?
>> Read More ... Building on your Media Relations Success: 2/14/2007
One of the single biggest drawbacks to online success is the failure to properly and frequently connect your online data with your offline data.
>> Read More ... Online Annual Fund – An Oxymoron?: 2/17/2006
>> Read More ... Results of NPA's Nonprofit Web Issues Survey: The Donor Relationship: 9/22/2004
The top problem, according to respondents, was "How can our site help us broaden and deepen the relationship with our donors?"
>> Read More ... How Often Should I Send an E-Mail?: 8/6/2004
In this relatively new medium of email fundraising, it’s surprising how many people are willing to put forward an opinion on this issue.
>> Read More ... 9 things to test in an e-mail: 4/20/2004
This is the one document that people keep asking me for.
>> Read More ... How to Get Your E-mails Delivered: 3/23/2004
Spam is creating a huge problem for legitimate nonprofits who want to communicate with their supporters.
>> Read More ... National Zoo Uses E-Mail During Crisis: 3/23/2004
The National Zoo in Washington, DC has undergone a crisis in recent months that resulted in its Director resigning a few weeks ago.
>> Read More ... E-mail Appending: A more cautious approach: 2/24/2004
Last month I wrote an article outlining nine ways to increase your mailing list (Building Your Nonprofit’s E-mail List...
>> Read More ... AFP Audioconference Q&A: Keeping Large Donors Giving As Much Online: 1/28/2004
What would you recommend a charity do to keep large donors from giving less just because at that moment they are giving on line instead of giving to an individual (face to face, phone, event, appeal)?
>> Read More ... Building Your Nonprofit's E-mail List: 1/28/2004
Growing your e-mail list is the most important thing you can do to further your online fundraising potential. Instead of the "A, B, C's" we are offering the "3 A's" for growth.
>> Read More ... E-mail Testing: Variable Ask Amounts: 11/12/2003
It's a standard part of direct mail fundraising: build an 'ask string' based on the donor's highest previous contribution.
>> Read More ... E-mail Testing: You're Not Testing Enough: 11/12/2003
Testing is the essential element of measurement and improvement.
>> Read More ... E-mail Testing: Long Copy v. Short Copy: 11/12/2003
"E-mail copy has to be short and pithy. Nobody reads long e-mails." That's one of the first truisms I ever heard about e-mail fundraising. The trouble with this truism is that it hasn't been proven true.
>> Read More ... How To Make AOL-friendly Links in E-mails: 10/22/2003
In order for the AOL user to be able to click the link, the sender of the e-mail must add some html coding.
>> Read More ... Are There Nonprofit E-mail Lists Available for 'Rental'?: 2/17/2003
There are a handful of nonprofits who are willing to send an e-mail message to their house file from a compatible organization. There aren't many of these lists available, and traditional list brokers and managers are not putting much effort into this marketplace.
>> Read More ... Are e-mail Recipients Better Direct Mail Givers?: 1/10/2003
Scientific testing shows that response rates to direct mail fundraising appeals may increase 18-20% when mailed to donors who have also signed up to receive e-newsletters from the nonprofit.
>> Read More ... Your e-mail Newsletter - How and Why to Start Now!: 3/19/2002
The speed with which events are happening today makes it essential that you can communicate with your donors and supporters in a more timely way than you have been doing up until now.
>> Read More ... Starting or Expanding an e-mail List: 3/19/2002
It remains to be seen whether or not the Internet is the "killer app" for fundraising. If it is, e-mail is definitely the "killer app" of the Internet.
>> Read More ...
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