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Copy Writing
From Npadvisors.com
What Language are You Speaking Online? Use your user's words in your articles: 9/22/2004
Last week I was sitting outside, having lunch with a friend. In her perfect Australian accent she made a comment about how bad the "mosie's" are.
>> Read More ... AFP Audioconference Q&A: How much copy is too much?: 2/24/2004
How much of the case should one attempt to include on a web page?
>> Read More ... E-mail Testing: Long Copy v. Short Copy: 11/12/2003
"E-mail copy has to be short and pithy. Nobody reads long e-mails." That's one of the first truisms I ever heard about e-mail fundraising. The trouble with this truism is that it hasn't been proven true.
>> Read More ... Guidelines for preparing e-mail copy - Part II: 7/3/2002
As with direct mail, the key to success is to communicate clearly. This has nothing to do with "creativity" and everything to do with using plain English to tell the reader what you want. Here are 7 steps to framing an appeal.
>> Read More ... Guidelines for Preparing E-mail Copy - Part I: 7/3/2002
Most of the rules followed by successful direct mail copywriters should be applied to the creation of an effective e-mail appeal. We asked a veteran copywriter to outline an approach to creating an effective e-mail solicitation. The suggestions are designed to help you produce fundraising or advocacy e-mails and focus on communicating with supporters and donors (rather than prospects).
>> Read More ...
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