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From Npadvisors.com
Striving for an “F” Online: 5/9/2008
Are the most important pages of your web site failing? Q & A to help you decide.
>> Read More ... What’s your story – in 3 seconds or less: 2/28/2007
Visit your homepage and count to three. Do you know what your organization does?
>> Read More ... A public relations campaign has increased your web traffic. So what?: 2/3/2007
Don’t label a media campaign a success because you increased site traffic. Instead, cultivate and convert these highly committed visitors.
>> Read More ... What’s next to get click through vs. click away?: 1/20/2007
When planned media drives visitors to your site, how do you maximize their participation rate?
>> Read More ... 6 Ways the Web Impacts Your Entire Organization: 5/8/2006
Even if you are ignoring your web presence, others are not. It may be that you are losing donations to a competing agency because they are actively using the web.
>> Read More ... Want to raise more money? Try not asking.: 3/19/2006
Sometimes you can raise more money through activism than you can with a fundraising appeal.
>> Read More ... Online Annual Fund – An Oxymoron?: 2/17/2006
>> Read More ... Site Search – Website visitors are telling you what they want.: 1/30/2006
A search field is more than a convenient tool for web visitors. It is a window on visitor needs and desires...
>> Read More ... NPA declares 2006 The Year of Conversion: 1/9/2006
Raising money online will probably be harder this year, and expectations have been raised...
>> Read More ... Balancing multiple disasters: 10/14/2005
How has the earthquake affected your fundraising efforts?
>> Read More ... NASCAR ads for a homepage?: 9/15/2005
Is your homepage focused and easy to navigate? Or does it suffer from NASCAR syndrome?
>> Read More ... Which web page is most important to your donors?: 8/13/2005
A Single Page Audit can quickly provide you with the information you need.
>> Read More ... Tis the Season – Are you prepared?: 7/15/2005
Hurricane season started early this year. Here are recent articles that will help you prepare for a disaster campaign or the giving season.
>> Read More ... Online Conversion Rates Stink : 6/20/2005
>> Read More ... Shopping vs. Donating Online: 10/19/2004
Online shopping continues to grow, and is becoming a comfortable standardized process for many internet users.
>> Read More ... Online Ethics and Standards: an Annotated Review: 10/18/2004
As nonprofits venture deeper into online marketing, they need to be guided by a set of ethical standards.
>> Read More ... Results of NPA's Nonprofit Web Issues Survey: The Donor Relationship: 9/22/2004
The top problem, according to respondents, was "How can our site help us broaden and deepen the relationship with our donors?"
>> Read More ... Landing Pages: the key to converting visits to action: 8/6/2004
MarketingSherpa just revealed the results of their 2004 survey of 3000 marketers involved in search engine marketing.
>> Read More ... Using different web domains: 5/25/2004
While your main web site should provide access to your entire organization’s purpose and activities, you may want to consider using separate web sites.
>> Read More ... 9 things to test in an e-mail: 4/20/2004
This is the one document that people keep asking me for.
>> Read More ... AFP Audioconference Q&A: How much copy is too much?: 2/24/2004
How much of the case should one attempt to include on a web page?
>> Read More ... AFP Audioconference Q&A: Keeping Large Donors Giving As Much Online: 1/28/2004
What would you recommend a charity do to keep large donors from giving less just because at that moment they are giving on line instead of giving to an individual (face to face, phone, event, appeal)?
>> Read More ... AFP Audioconference Q&A: Pop-up Donation Boxes: 1/28/2004
What are your thoughts on pop-up donation boxes?
>> Read More ... San Diego Red Cross Sees Online Response After Huge Fires: 11/9/2003
Internet plays important role in collecting contributions - thousands of donors give more than $600,000 to assist San Diego fire victims.
>> Read More ... Large Gifts via Online Giving: 10/13/2003
I didn't believe it myself until I saw it first hand. We were analyzing results of an e-mail we had sent on behalf of a client and we spotted what appeared to be a single donation of $50,000!
>> Read More ... Black on Black is Not a Helpful Web Form: 4/13/2003
Sometimes “great” web programming ideas backfire. To avoid this pitfall, test your site on both Mac OS computers and Windows machines, in both Netscape and Microsoft Internet Explorer. Then check your site on AOL and WebTV.
>> Read More ... Planned Giving Web Pages: 4/5/2002
Q: I am in the process of refining our charity's web page to include planned giving information as part of the development information on the site. I would appreciate suggestions regarding what is important to include? What should I avoid? What kinds of information would engage planned giving prospects? Are there vendors that provide this service?
>> Read More ...
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