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Acquisition
From Npadvisors.com
The Complete E-append Guide for Nonprofits: 2/24/2005
If you've been thinking about appending email addresses to your donor file, you need to read this document.
>> Read More ... Driving Web Traffic through Coordinated Public relations: 1/12/2007
The easiest and cheapest way to acquire new supporters online is by using the media to draw interested visitors to your site. Unless you’re the Red Cross and there’s a hurricane or tsunami, you’ll need to make sure everything is working together to maximize the online results of your campaign. Here are some tips:
>> Read More ... Do you Yahoo! Your donors do: 12/14/2004
“New surveys and traffic data confirm that search engines have become an essential and popular way for people to find information online.
>> Read More ... Selecting the right keywords for your search engine marketing campaign: 7/19/2004
Brainstorm with your colleagues to come up with a list of words and phrases that reflect your mission. Go through your mission statement and website
>> Read More ... How to Use Keyword Buys to Double Your Website’s Traffic: 5/26/2004
There are two ways to generate traffic to your web site from search engines: the hard way and the harder way.
>> Read More ... Chaperoned Email Tips: 4/20/2004
Recently an e-fund News reader asked for advice on chaperoned e-mail lists.
>> Read More ... Keywords Have Great Potential for Nonprofits: 3/23/2004
The growth in the paid search engine placement business is providing some very great potential benefits for nonprofits that require our continued attention.
>> Read More ... Search Engine Advertising Holds Promise for Nonprofits: 2/24/2004
Global statistics, anecdotes from the industry, and NPA’s own experience indicate that nonprofit organizations can profit handsomely from paid advertising on search engines like Google and Yahoo!
>> Read More ... Building Your Nonprofit's E-mail List: 1/28/2004
Growing your e-mail list is the most important thing you can do to further your online fundraising potential. Instead of the "A, B, C's" we are offering the "3 A's" for growth.
>> Read More ... Using Petitions to Gain New Supporters: 12/22/2003
One of our clients just gained over 1,000 new online supporters at no cost. That's a 6% gain in their file in two weeks!
>> Read More ... Contextual Web Advertising -- Good, Bad, or Ugly?: 11/12/2003
"Contextual" web advertising is the placement of your banner ad or, more usually, two lines of copy and a link to your site, on the same page as web content that relates to your issue.
>> Read More ... Are There Nonprofit E-mail Lists Available for 'Rental'?: 2/17/2003
There are a handful of nonprofits who are willing to send an e-mail message to their house file from a compatible organization. There aren't many of these lists available, and traditional list brokers and managers are not putting much effort into this marketplace.
>> Read More ...
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